John and Mike have an entertaining and accessible conversation about the buyer’s journey. What is it, and how do we leverage it for our business?

Numerous examples illustrate how this works from the business side as well as the buyer. See why this is foundational for P5 Strategies.

While most marketing experts spend a lot of time informing their listeners on shiny new tactics, The Marketing Fundamentals Podcast takes a different approach.  By educating our audience on the core principals and fundamentals, we give them the power to leverage appropriate tactics that work with an overarching plan of attack designed around their target market.


The Marketing Fundamentals Podcast brings expert interviews, updates on marketing trends, software and AI, we are a source for anyone who wants to learn or expand their knowledge of marketing and increase their bottom line.

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