Shetler Family Dairy
Shetler Family Dairy, located in Kalkaska, Michigan is a large dairy farm producing milk, butter, ice cream, and cheese. They have 2 types of customers that the website had to appeal to. Commercial customers such as retail stores, schools, and restaurants had to be able to easily
Goals
- Sell an experience to customers who want to come to the farm, eat ice cream, and buy products from stores.
- Get ice cream and milk into the hands of more store owners and vendors.
- Make re-ordering seamless
- Help consumers see the value in natural dairy products
- Show the farm’s heritage and uniqueness
- Create a way for people to easily find stores so they can pick up products locally
Strategy
– Big, high-quality images taken from non-tradition angles and carry the tagline into the images “Our cows aren’t on drugs but they are on grass”
– Incorporate the feel of a family owned and operated environment by splashing photos of the family throughout, old family recipes, and the story of the farm
– Sell the natural process and ingredients of Shetler products
– Sign in page for vendors
– Nutrition and ingredients page
– Health reasons page
– Plant information
– Interactive map showing all locations
– Calendar of events happening at the farm
To view the new, updated Shetler Family Dairy website, click the button below!
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