You Say You Want a Revolution?

So do we, and with a results focused approach, we’re making it happen one client at a time. Our passion is driven by the results we achieve for our customers, helping them to reach a larger audience so they can be more successful with their business. Our goal is to put our clients best interests first and make each and every one a fan for life.

Our Band’s Unique Talents

In order to shine in the spotlight, you need to really nail your solo. Many believe in the “jack of all trades” mantra, but at LeadPlan Marketing, we feel that approach can limit your potential to be really great at what you’re called to do. By building a team of people that specialize in their own respective areas, we’ve built a super group of professionals that when combined, make beautiful music together.


Music is the universal language for all people, all walks of life. As marketers, that idea holds true as we’re constantly tasked with figuring out ways to reach people of varying types, ages, races. Every project is unique with its own target audience and each requires a different “song” as well as the proper volume and venue to reach them.

John Smiddy – Owner/Marketing Consultant

John is a former Media Consultant for both Fox and CBS affiliated broadcast stations who specializes in persuasive writing, advertising copywriting, sales, and buying habits. He has studied under Richard Johnson’s Hidden Marketing Assets program and Richard Boureston for copywriting and persuasive writing. John is a certified inbound marketer through Hubspot Academy. He has written TV commercials for clothing companies, wealth management, education systems, realtors, lawyers, and much more.

Favorite Band/Artists: Guns N’ Roses, Aesop Rock, Johnny Cash

Mike Hardy | Creative Director 

Mike is an award-winning Creative Director whose greatest strength is his ability to empathize with any given target audience, allowing him to develop and effectively communicate targeted, nuanced messaging and design that hits home.

Favorite Band/Artists: Deep Purple, Led Zeppelin, Mogwai, 

Franklin Kiley | Account Manager 

Franklin keeps projects organized and on track. With over 10 years of managing projects, working with over 200 clients in that span, Franklin is just the person to ensure that our time working together goes smoothly.

Favorite Band/Artists: Five Finger Death Punch, Disturbed, Black Keys

       Want to see our team in action? Here’s what we can do for you. 

AJ Anderson | Content manager and SEO

AJ is the mind behind all things related to content creation, SEO, and all of the fun things that go into improving website rankings within search results. AJ is passionate about entrepreneurship, technology, and people. He’s had the drive to create since he was very young. AJ once resided in North Korea while serving as a member of the United States Air Force. These days, you’ll also find him spending time with his wife and kids, camping, river-kayaking, and shooting as many photographs as he can manage.

Favorite Band/Artists: RX Bandits, Daft Punk, Beats Antique

Come Together

310 W. Front St #308
Traverse City, MI 49684

(231) 714-0290

Toll Free: (877) 280-6486

If you are looking to inquire about becoming a vendor partner, freelance partner or would like an opportunity to pitch us on your software please send your inquiry to Anyone trying to sell us through our contact form will be deleted and blacklisted from any future consideration.

Free Consulting!