Body Specs
Body Specs is a personal training facility in Ann Arbor, Michigan that focuses on orthopedic rehabilitation and physique development for athletes. The training center is run by its owner Skip Bunton, a men’s magazine top 100 fitness trainer. He is a man who knows what he wants and accepts no excuses. So we knew we would have to “dig deep” to deliver something that would really get him excited. Pun intended.
Goals
- Increase memberships
- Increase class signups
- Become the authority in the Ann Arbor fitness community
Challenges
- Not mobile friendly
- Duplicate content
- Low conversion rates
- No direct path to conversion
- Confusing layout
- Information overload
Strategy
– Mobile first design
– Aspirational messaging
– Bold visuals and design tone
– Leverage team education level
– Highlight awards and accreditations
– HDR photos for process, team, and main header
– Custom evaluation form for each sport to capture leads
– Include the blog content from current Blogger website
– Redirect URL to fitnessannarbor.com
– Include class/event schedule
– Exit Intent Strategy: Offer a free class
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“The site is STUPENDOUS more than I expected it would be …kudos to your very TALENTED team…JUST outstanding!!”
If you are looking to inquire about becoming a vendor partner, freelance partner or would like an opportunity to pitch us on your software please send your inquiry to Partnership@LeadplanMarketing.com. Anyone trying to sell us through our contact form will be deleted and blacklisted from any future consideration.
