by Lead Plan Marketing | Nov 27, 2017 | PPC and Digital Ads, SEO & Content Marketing
And Why You Should Care… Our research started with the top 100 companies by Google AdWords spending. We found that 95% of them are spending more than $700,000 a month in Pay-Per-Click (PPC) advertising. Additionally, 65% of these companies have at least an equivalent...
by Lead Plan Marketing | Nov 17, 2017 | SEO & Content Marketing
Seed keywords (the words you think people will use to search your product or service) are merely a starting point for keyword research for organic and pay-per-click (PPC) traffic. There’s a lot more that needs to go into the effort. Even the most basic keyword...
by Lead Plan Marketing | Nov 10, 2017 | Web Design
Updated: May 14, 2018 When discussing search engine optimization (SEO) basics, two terms that you’ll often hear are “titles” and “meta descriptions.” Having high-quality titles and metas aren’t the magic switch to make your SEO jump straight to the top, then again...
by Lead Plan Marketing | Nov 3, 2017 | Web Design
Recently we posted an article about Adobe XD explaining exactly what it was and why it’s essential for a business to know why we are using it, and they should care about that. In this piece, we will dive a little more into the technical side of Adobe XD, and discuss...
