by Lead Plan Marketing | Oct 3, 2017 | Marketing & Branding
A/B Split: comparing two versions of an advertisement to see which one performs better. You compare two ads by showing the two variants (A and B) to the same audience visitors at the same time. Above the Fold: the part of a website that appears on the page without...
by Lead Plan Marketing | Sep 20, 2017 | PPC and Digital Ads
Google’s Addiction Treatment Intervention As an industry, addiction treatment centers have admitted they were powerless over predatory digital marketing practices – then a higher power implemented an intervention to help restore sanity. Google has recently stepped in...
by Lead Plan Marketing | Sep 15, 2017 | SEO & Content Marketing
For around 25 years, people in the SEO world have been searching and scouring for ways to improve organic search rankings. Much like most of the world has, SEO has evolved immensely in the last quarter century. The evolution of SEO has been led by companies like...
by Lead Plan Marketing | Sep 8, 2017 | SEO & Content Marketing
A successful blog is like a good cookie; it needs the right ingredients for it to be perfect. If an ingredient is missing from the batch, then your cookies (blog) won’t be successful. Below we’ve laid out five ingredients to make your blog so good you’ll have people...
by Lead Plan Marketing | Mar 2, 2017 | Marketing & Branding
Why is it that so many people feel burned by marketers? Why has the industry been plagued with fly-by-night, fast talkers who over promise and under deliver? And what about the people who know enough about marketing only to be dangerous? As the owner of a great agency...
