by Lead Plan Marketing | Mar 19, 2020 | Marketing & Branding
This is an unprecedented time for many of us, and with the COVID-19 outbreak taking front and center in all of our news-feeds, it can leave you wondering how you should best communicate with your customers. Let’s discuss this. 1 – Provide Reassurance Humans are...
by Lead Plan Marketing | Feb 28, 2020 | The Marketing Fundamentals Podcast
Maximize conferences, expos, and other events whether you have a booth or not. Mike and John discuss proven strategies that help you to connect with your prospects. Get a detailed peek behind the scenes as they discuss using these techniques next week at Natural...
by Lead Plan Marketing | Dec 12, 2019 | The Marketing Fundamentals Podcast
Today’s guest is Carl Kuran, founder of Leefy Organics. As you learn about influencer marketing, Carl discusses his success including a secret: passion over profit. As we dive into a “word-of-mouth” part of Pillar Three (Trust) see why a large...
by Lead Plan Marketing | Oct 30, 2019 | The Marketing Fundamentals Podcast
John and Mike sit down in-studio with hospitality marketer and entrepreneur Kevin Spagnuolo to discuss connecting great businesses and events with the people that want to enjoy them. Some of Kevin’s creations include What’s Up Traverse City, What’s...
by Lead Plan Marketing | Mar 29, 2019 | SEO & Content Marketing
Google had a busy first quarter in 2019. Let’s ignore any financial transactions, mergers, or acquisitions. Google said or did some pretty exciting things in Q1. General Noteworthy News A March 8 Forrester report about Wikipedia quantifies lost traffic the site...
