by John D. Smiddy | Jun 17, 2019 | Marketing & Branding
Why You Need to Use FAB (Features, Advantages, and Benefits) for Your Marketing Marketing a product or service can be costly. Hence, you want to be as certain as possible that your marketing efforts will succeed. A marketing framework can help you by focusing your...
by John D. Smiddy | Aug 1, 2016 | Marketing & Branding
There are a lot of reasons you might consider hiring a marketing consultant and usually those reasons will boil down to these categories. 1. You should have a plan that aligns with your overall business goals. Often businesses will advertise with no clear strategy....
by John D. Smiddy | Jul 25, 2016 | Marketing & Branding
Personally, I’m no different. I prefer a video over an article. What about you? In this article, I want to show you how to create a video that will be seen by people interested in your product or service, but first, why video? A text article is great, but...
by John D. Smiddy | Apr 26, 2016 | Marketing & Branding
Things have changed. Millennials range in ages 17 to 36. As a school whether you are marketing to students or parents, in most cases, you are marketing to Millennials. Millennials are not buying homes like generations of the past because of insecure job markets....
by John D. Smiddy | Apr 25, 2016 | Marketing & Branding
A lot of people believe that the power of TV alone is powerful enough or, radio, web, print, and any form of media that is known. They say to themselves, “If people see that I have a business, a location, and a phone number they will call”. They meet up with their...
