7 SEO Practices to Leave Behind in 2017
Search Engine Optimization (SEO) is a digital marketing practice that has been around since the mid-90s. SEO is defined as “the process of optimizing a website so that it can be quickly found and indexed by a search engine.” How you (or the company that...
Net Neutrality – And Your Website
One of our clients asked a fantastic question which many other folks are also wondering. “What do the implications of Net Neutrality regulations mean for my website?” We’re not going to take sides on this issue, but hopefully, put your mind at ease. There’s been a lot...
Who Spends the Most on Google AdWords?
And Why You Should Care… Our research started with the top 100 companies by Google AdWords spending. We found that 95% of them are spending more than $700,000 a month in Pay-Per-Click (PPC) advertising. Additionally, 65% of these companies have at least an equivalent...
Elements of Great Keyword Research
Seed keywords (the words you think people will use to search your product or service) are merely a starting point for keyword research for organic and pay-per-click (PPC) traffic. There’s a lot more that needs to go into the effort. Even the most basic keyword...
What Are Titles and Meta Descriptions?
Updated: May 14, 2018 When discussing search engine optimization (SEO) basics, two terms that you’ll often hear are “titles” and “meta descriptions.” Having high-quality titles and metas aren’t the magic switch to make your SEO jump straight to the top, then again...
Adobe XD: An Inside Look at Tools and Features
Recently we posted an article about Adobe XD explaining exactly what it was and why it’s essential for a business to know why we are using it, and they should care about that. In this piece, we will dive a little more into the technical side of Adobe XD, and discuss...
