by Lead Plan Marketing | Oct 27, 2017 | Marketing & Branding
Adobe has recently released a new program from a beta version to a live 1.0 version, Adobe XD. Adobe XD (which stands for Experience Design) is an all-in-one user-experience/user-interface solution used for designing website wireframes, mobile apps, and more. With...
by Lead Plan Marketing | Oct 3, 2017 | Marketing & Branding
Times have changed. Wouldn’t you agree? Buyers today are shopping differently than they were 30, 20 or even 10 years ago. Opportunity used to come to you in the form of phone calls or visits. Back when people had to call you directly and ask about your product or for...
by Lead Plan Marketing | Oct 3, 2017 | Marketing & Branding
A/B Split: comparing two versions of an advertisement to see which one performs better. You compare two ads by showing the two variants (A and B) to the same audience visitors at the same time. Above the Fold: the part of a website that appears on the page without...
