In-studio this week, search experts AJ and Rocky join John and Mike to discuss what Search Engine Marketing (SEM) is and what’s included when crafting an effective search strategy.

We’ll break down some of the search engine jargon, dive into paid versus organic search traffic, talk about some of our favorite tools, and discuss practical things that businesses can do. We know you want to see where you’re at in relation to your competitors and how to improve things. Learn how.

Also, be sure to check out one of the tools we mention, SpyFu, and learn more about keyword research.

While most marketing experts spend a lot of time informing their listeners on shiny new tactics, The Marketing Fundamentals Podcast takes a different approach.  By educating our audience on the core principals and fundamentals, we give them the power to leverage appropriate tactics that work with an overarching plan of attack designed around their target market.

The Marketing Fundamentals Podcast brings expert interviews, updates on marketing trends, software and AI, we are a source for anyone who wants to learn or expand their knowledge of marketing and increase their bottom line.

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