by Lead Plan Marketing | Nov 11, 2019 | The Marketing Fundamentals Podcast
John and Mike have an entertaining and accessible conversation about the buyer’s journey. What is it, and how do we leverage it for our business? Numerous examples illustrate how this works from the business side as well as the buyer. See why this is...
by Lead Plan Marketing | Oct 14, 2019 | The Marketing Fundamentals Podcast
We had a great conversation with LinkedIn expert Raza Imam, bestselling author of a dozen books including LinkedIn Sales Machine. See how to leverage the largest Business to Business (B2B) social media organization to foster relationships without making the most...
by Lead Plan Marketing | Oct 14, 2019 | The Marketing Fundamentals Podcast
In-studio this week, search experts AJ and Rocky join John and Mike to discuss what Search Engine Marketing (SEM) is and what’s included when crafting an effective search strategy. We’ll break down some of the search engine jargon, dive into paid versus...
by Lead Plan Marketing | Aug 14, 2019 | The Marketing Fundamentals Podcast
In this episode: John and Mike discuss the 5 pillars of online sales conversion. Our proprietary formula is responsible for driving every marketing strategy we create. There’s also some hot advice on how having a great why the message can keep your wife extremely...
by Lead Plan Marketing | Aug 14, 2019 | The Marketing Fundamentals Podcast
Welcome to the Marketing Fundamentals Podcast. While most marketing experts spend a lot of time informing their listeners on shiny new tactics, The Marketing Fundamentals Podcast takes a different approach. By educating our audience on the core principals and...
