by Lead Plan Marketing | Apr 26, 2019 | E-Commerce
Customer journey monitoring. Content personalization. Competitor benchmark analysis. There are many conversion rate optimization tactics that e-commerce business owners can test. So many, that some online business owners end up suffering from analysis paralysis. When...
by Lead Plan Marketing | Jul 9, 2018 | E-Commerce, Web Design
Web development is often a complicated task unto itself. An eCommerce site produces additional challenges that need to be navigated. So what does it take to execute a great eCommerce web development? It must be an easy and intuitive experience for the customer, from...
by Lead Plan Marketing | Jun 22, 2018 | E-Commerce
When potential customers stumble upon your landing page, they are going to be curious about who you are as a company and what you stand for. An “about me” page of your company infuses trust into the potential customer. An “about me” page should focus on the foundation...
by Lead Plan Marketing | Jun 5, 2018 | E-Commerce
Times are changing for the retail industry. When the Internet wasn’t a huge phenomenon, people who wanted to purchase a product would have to physically go to the store to buy it or order it from a catalog. Within a blink of an eye, approximately 10% of retail sales...
