by Lead Plan Marketing | Dec 18, 2017 | Marketing & Branding
One of our clients asked a fantastic question which many other folks are also wondering. “What do the implications of Net Neutrality regulations mean for my website?” We’re not going to take sides on this issue, but hopefully, put your mind at ease. There’s been a lot...
by Lead Plan Marketing | Oct 27, 2017 | Marketing & Branding
Adobe has recently released a new program from a beta version to a live 1.0 version, Adobe XD. Adobe XD (which stands for Experience Design) is an all-in-one user-experience/user-interface solution used for designing website wireframes, mobile apps, and more. With...
by Lead Plan Marketing | Oct 3, 2017 | Marketing & Branding
Times have changed. Wouldn’t you agree? Buyers today are shopping differently than they were 30, 20 or even 10 years ago. Opportunity used to come to you in the form of phone calls or visits. Back when people had to call you directly and ask about your product or for...
by Lead Plan Marketing | Oct 3, 2017 | Marketing & Branding
A/B Split: comparing two versions of an advertisement to see which one performs better. You compare two ads by showing the two variants (A and B) to the same audience visitors at the same time. Above the Fold: the part of a website that appears on the page without...
by Lead Plan Marketing | Mar 2, 2017 | Marketing & Branding
Why is it that so many people feel burned by marketers? Why has the industry been plagued with fly-by-night, fast talkers who over promise and under deliver? And what about the people who know enough about marketing only to be dangerous? As the owner of a great agency...
by Lead Plan Marketing | Aug 8, 2016 | Marketing & Branding
Search engine optimization (SEO) is the process of on-site and off-site optimization for a website to help increase rankings throughout search engine results. There is a lot involved in the methods of SEO but today’s digital world heavily relies on unique,...
