Welcome to the Marketing Fundamentals Podcast.
We cultivate knowledge about marketing through basic principles and help others unlock their potential and reach their goals.
Learn, Grow, Succeed.
While most marketing experts spend a lot of time informing their listeners on shiny new tactics, The Marketing Fundamentals Podcast takes a different approach. By educating our audience on the core principals and fundamentals, we give them the power to leverage appropriate tactics that work with an overarching plan of attack designed around their target market.
The Marketing Fundamentals Podcast brings expert interviews, updates on marketing trends, software, and AI, we are a source for anyone who wants to learn or expand their knowledge of marketing and increase their bottom line.
Recent Episodes:
EP 9: Maximize an Expo With or Without a Booth
Maximize conferences, expos, and other events whether you have a booth or not. Mike and John discuss proven strategies that help you to connect with your prospects.
Get a detailed peek behind the scenes as they discuss using these techniques next week at Natural Products Expo West.
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EP 8: Influencer Marketing
Today’s guest is Carl Kuran, founder of Leefy Organics. As you learn about influencer marketing, Carl discusses his success with influencer marketing including a secret: passion over profit.
While a large audience doesn’t always translate to sales, get tips on how to maximize the conversion of your reach.
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Ep 7: The Buyer’s Journey
John and Mike have an entertaining and accessible conversation about the buyer’s journey. What is it, and how do we leverage it for our business?
Numerous examples illustrate how this works from the business side as well as the buyer. See why this is foundational for P5 Strategies.
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Ep 6: Hospitality Marketing
John and Mike sit down in-studio with hospitality marketer and entrepreneur Kevin Spagnuolo to discuss connecting great businesses and events with the people that want to enjoy them.
Some of Kevin’s creations include What’s Up Traverse City, What’s Up Chicago, and Fingertip Concierge.
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Ep 5: 3 Simple Steps to Generating Leads Using LinkedIn
We had a great conversation with LinkedIn expert Raza Imam, bestselling author of a dozen books including LinkedIn Sales Machine.
Leverage this Business to Business (B2B) social media giant to foster relationships with qualified prospects that want to hear from you.
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Ep 4: Key Ingredients of an Effective Search Engine Marketing Strategy
In-studio this week, search experts AJ and Rocky join John and Mike to discuss what Search Engine Marketing (SEM) is.
We’ll break down jargon, dive into paid versus organic search, talk about, and practical things you can do.
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Ep3: 4 Critical Branding Mistakes That Spell Failure
John and Mike talk about 4 of the biggest critical branding mistakes and how to avoid them. They break down and analyse how avoiding these mistakes can save you untold amounts of time and money.
Interested in learning more? Be sure to read our blog post on 4 Critical Branding Mistakes That Spell Failure.
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Ep2: The 5 Pillars of Online Sales Conversions
John and Mike discuss the 5 pillars of online sales conversion. Our proprietary formula is responsible for driving every marketing strategy we create. There’s also some hot advice on how having a great why the message can keep your wife extremely happy as well as the ins and outs of how online sales happen.
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Marketing Fundamentals Podcast – Episode 1: What is Marketing?
Here’s a look at what this podcast is, and where we plan on taking it. We’ll also dive right into fundamentals discussion. Are you confusing marketing and advertising? Strategy with tactics?
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